Our Brands

We are passionately dedicated to creating toy brands with the goal of providing unforgettable play moments, imagination, and creativity to accompany children through every stage of their childhood.

With professionalism and dedication, we design toys that not only entertain but also contribute to the growth, development, and happiness of every child.

Babies and Infants

Recommended age:

+0m

Benic Baby enhances the play experience and creates valuable memories.

Discover toys that turn into essential tools for growth and development from birth,strengthening the bond between parents and their children. This line is meticulously designedto stimulate the senses and promote learning.

Wooden Toys

Recommended age:

+18m

Benic enriches the play experience for young explorers

Explore the natural charm of our wooden toys for children aged 18 months and up. Woodbecomes the foundation for lasting products that encourage exploration and free play. Eachpiece inspires warm moments and stimulates the imagination.

Baby dolls

Recommended age:

+3

Little Dolphie, where cuddling and taking care transport the little ones to unforgettable moments.

Little Dolphie dolls transport you to a world of emotions with their designs and delicate scent, filling your life with love and fun. Also, by playing with them, children learn the value of taking care of somebody and themselves, developing empathy, responsibility, and affection. Every moment with these dolls is a lesson of affection. Strengthen the bonds and affection with Little Doplhie Newborn, where the dolls look incredibly realistic, from their facial expressions to their bodies, providing an even more enriching experience.

Whiteboards

Recommended age:

+3

Bendel nurtures creativity in each child, offering learning moments through activities thatenhance cognitive development and imagination.

Immerse yourself in the magic of creativity with toys designed for children aged 3 and up.Inspiration, expression, and artistic exploration intertwine in products that stimulate creative thinking and endless possibilities.

Roleplay

Recommended age:

+3

Roleplace believes in the child’s desire to play at being whomever they want to be, creating stories and characters inspired by what they perceive.

Roleplace promotes imagination, creating imaginary universes that facilitate simulation and interactive learning. Through these games, children not only nurture their creativity, but also promote their linguistic development, explore their identity, and experience different roles. With Roleplace, every child has the power to create their own world and live infinite adventures, while growing and learning in a fun and educational way.

Cook & Play

Edad recomendada:

+3

Sweet Home enriches the learning and fun experience in every corner of the house

Welcome to a world of imagination and fun where cooking and playing go hand in hand. With our line of kitchen toys for boys and girls ages 3 and up, we invite little ones to explore the culinary world by playing with different kitchen equipment, play food sets, and much more. Pretending to cook as a family encourages collaboration and teamwork, creating fun moments that help children's emotional and social growth as they learn through play.

Dinosaurs

Recommended age:

+3

Dino State invites young explorers to immerse themselves in the fascinating era of dinosaurs

Embark on exciting adventures with dinosaurs for children aged 3 and up. Dinostate not onlyinspires imaginative play but also encourages exploration and learning through a Jurassic world full of amazing discoveries. Each part belongs to an exciting collection that transforms the learning process into something fun and captivating.

Vehicles, Tracks and RC

Recommended age:

+3

Ultrax offers children unforgettable moments full of fun and entertainment on wheels and engines

Dive into the world of speed and fun for children aged 3 and up who love cars. Enjoy excitingraces, action-packed adventures and incredible tracks creating unique play experiences thattake fun on wheels to another level. And that's only the beginning! Discover Ultrax Space, the sub-line inspired by space and astronauts.
Each car and each ship are invitations to friendly competition and the exploration of new horizons.

Sports and games

Recommended age:

+3

Playspot offers unique experiences and promotes a healthy lifestyle from an early age

Embark yourself into the active and exciting world of Playspot, the perfect toy line for young athletes aged 3 or up! Our collection encourages recreational plays and active fun, promoting movement and physical development. From friendly competitions to individual and team games, each toy is an outdoor adventure that improves hand-eye coordination and challenges limits. Active fun and learning go hand in hand!

Launchers

Recommended age:

+5

Teamshotz combines fun with adrenaline, providing remarkable experiences

Dive into the excitement of precision and strategy with Team Shotz, for children aged 5 andup. From individual games to thrilling team challenges, each launcher offers dynamism and speed, promoting leadership and teamwork skills. This line stimulates hand-eye coordination,further enhancing the gaming experience.

Arts and Crafts

Recommended age:

+5

With Glow me up each creation is an opportunity to shine and express oneself without limits.

Awaken your creativity and shine with the arts and crafts line for children aged 5 and up. From individual projects to fun group reunions, each product encourages creativity and self-expression, promoting creative learning and imagination without limits.